Our client is one of the largest mobile service providers globally with its base in the UK, operating in 26 countries and in partnership with networks in over 55 more. Across the world, they have almost 444 million customers. The Hungarian subsidiary is a market leading and innovative company with an inspiring international environment. They are famed for their spirit of innovation, already among the world's top ten brands. Join them for great career opportunities and excellent working conditions with fair salary payments in Budapest.

Currently we are looking for candidates for the following role:

 

Marketing Automation Specialist - PEGA


The Marketing Automation Specialist’s responsibility is to provide best practice guidance on marketing campaign planning, design and execution to ensure testing and maximum campaign effectiveness, using marketing automation tools. To take proactive action to improve the quality and quantity of contact data using external sources where necessary. To provide post-campaign executive summaries offering an insight into trends, analysis and areas for improvement.

 

The Marketing Automation Specialist is:

● Promotes testing where appropriate as a method of applying 'market ingintel ligence' to each and every campaign
● Builds and deploys campaigns and lead­ nurturing programs using marketing automation tools (e.g. customized landing pages , e-mail campaigns, lead scoring rules etc.
● Creates a marketing dashboard of KPls that is automatically updated
● Continually monitors data quality in the systems for all target contacts, takes action to improve the quality and quantity of contact data using external sources
● Runs regular activity reports, detailing all customer touch points: updates and improves reporting, informs key stakeholders of account activity
● Proactively creates data segmentation filters, groups and distribution lists for campaigns, lead scoring and nurturing programs for segmentations that will minimize 'junk leads', lead fatigue and unsubscribe rates
● Assists in designing integrated digital media campaigns including e-mail, webinars, online ads, web site landing pages and whitepaper programs

 

This job is for you if you have:

● At least 5 years direct experience in PEGA, Eloqua or similar marketing automation platform
● Computer skills (Word, Excel, PowerPoint, Outlook)
● Organizing, priority and deadline management skills
● Customer relationship management skills
● Influencing skills
● Experience in managing stakeholder training

 

What we offer:

● Opportunity to be a member of a fast growing marketing department
● International working environment and experience
● We provide work assets as laptop and mobile phone
● Unravel your continuous process improvement mindset – new ideas are always listened to
● Internal coaching/mentoring culture
● Support of career aspirations and personal development
● Possibility to work from home (twice a week after probation period)


Place of work: Budapest / Hungary

 

 

 

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